I think by now most agree that LinkedIn is a great resource for building professional relationships, making important connections, and getting in touch with the right people to help you grow your business. As recruiters, LinkedIn is a phenomenal tool to assist with sourcing candidates.
LinkedIn’s potential as a hiring network grows daily with every new feature and service the site offers and it can be used effectively no matter what your budget range is. You are able to direct message potential new candidates at a cost or indirectly advertise your open job orders for free.
Here are five ways to take advantage of LinkedIn’s recruiting capabilities.
1. Change your status to “hiring.” It lets your professional network know that who you are looking for.
2. You can pay to take out a job listing… or you can post discussions to your LinkedIn groups for free. LinkedIn offers you the capability to post messages to the groups that you are part of, without charge. This is a potentially more effective option than letting everyone on LinkedIn know that you’re hiring. By posting in a specific group you’ll get responses from people who already share a similar interest or background element with you.
3. Take advantage of LinkedIn Answers, a forum where you can browse questions that others have submitted and answer the ones that fall under your expertise. You get “expert” points every time your answer is chosen as the best one. Earn enough, and you can soon be ranked as a top expert. This type of publicity is excellent for your business, and it puts you in an elite category of employers, helping you elicit more attention from potential job-seekers.
4. If it is in your recruiting budget, it might be worth it to upgrade your profile. Account upgrades give you the power to send a certain number of direct messages to people with whom you are not connected, allowing you more freedom to contact potential new hires. The Business Plus plan allows you to send 10 direct messages without a connection each month, for $49.95/month. The Pro plan bumps that up to 50 InMail messages, but at a much higher price: $499.95/month.
5. The LinkedIn Talent Advantage tools are an option for those with a big budget and the returns seem to be worth it. Featured options like the LinkedIn Recruiter and LinkedIn Talent Direct give you the power to direct message prospective candidates, search profiles more efficiently, and publicize your company across the network. Again, it can be expensive, but these tools do much of the recruiting work for you.